The method
Getting replies to your B2B outreach. Every question we ask, every respondent we recruit and every chart we design is chosen to give your team a better opening line.
You give us a couple of hours across the whole project. We do the rest, and you approve every step before we move on.
Your buyer’s peers are the people whose opinions they actually care about. We map your ideal customer, then define the exact group whose answers your prospects will want to read. We’re specific about title, industry, company size and region.
We do
You do
The best hook questions sit on a tension: something every buyer wonders about but nobody has measured. We write a short survey (most people finish it in under ten minutes) built around those tensions, plus a few open questions for quotes.
We do
You do
We recruit and screen senior respondents who match the peer group, then run the survey. Every response gets a quality check. We’d rather have 18 honest answers from real CISOs than 500 from people who clicked through for a gift card.
We do
You do
Data is not a hook. A hook is the one finding that makes a busy executive think “wait, really?” We analyse the results looking for surprises, splits and gaps, then rank the candidate hooks by how well they open a conversation about the problem you solve.
We do
You do
We package everything so your team can use it straight away: a report designed to be shared, plus the emails, ads, posts and talk tracks that put the hook to work. One study keeps paying off for months.
We do
You do
What you get
Everything your marketing and sales teams need to turn one study into a quarter’s worth of conversations.
A short, beautifully designed report on the findings. It’s the gift at the heart of every outreach, built to be read in five minutes and forwarded to the boss.
A bank of quotable findings and peer quotes, approved and ready to drop into anything.
Hook-led cold and warm sequences that give first and ask second.
Headlines and copy for LinkedIn and paid social, each built around a single stat.
A ready-to-post series for founders, execs and sellers.
Openers, discovery questions and objection handlers built on the data.
“What your peers told us” slides that make every sales deck more credible.
Research firms give you rigour nobody reads. Content agencies give you content without new information. We give you original data built to start conversations.
| Content Hook | Market research firm | Content agency | |
|---|---|---|---|
| Original primary data | ✓ | ✓ | ✕ |
| Starts from what your buyer is curious about | ✓ | ~ | ~ |
| Designed backwards from outreach | ✓ | ✕ | ✕ |
| Ready-to-send emails, ads and talk tracks | ✓ | ✕ | ~ |
| Weeks, not quarters | ✓ | ✕ | ✓ |
| Gives prospects a reason to reply | ✓ | ✕ | ✕ |
On sample size
Twenty senior people answering honestly tells you more about a peer group than two thousand strangers clicking through for a voucher.
Our studies are peer intelligence: directional, specific and current. We always state the sample size and who was asked, and we never dress up 20 responses as an industry census. That transparency is part of the hook: “20 CISOs at banks like yours” is more interesting to a bank CISO than “a survey of IT professionals.”
Read: is 20 respondents enough? →A 30-minute call is enough to sketch your peer group and the first hook ideas.