Insights
Notes on getting replies.
Short, opinionated guides on B2B outreach, content hooks, research and the psychology of giving first. No gating, no email wall. Practising what we preach.
Content
hook?
hook?
What is a content hook?
The definition, the anatomy, examples, and how to create one that earns replies from B2B buyers.
B2B
outreach
outreach
B2B outreach that gets replies: the give-first guide
Why most B2B outreach fails, five principles that fix it, and an example give-first sequence.
“We do…”
✕
✕
Why “here’s what we do” is the worst way to start a cold email
Every pitch opens with the sender. Here’s why that fails, and the simple switch that turns an interruption into an invitation.
Give &
get
get
Reciprocity, explained for B2B sellers
The oldest persuasion principle in the book, and why most outreach gets it backwards.
n = 20
Is a 20-person survey enough?
A field guide to small-sample peer research: what it can tell you, what it can’t, and how to be honest about the difference.