/* ==========================================================================
   Content Hook — design system
   Paper + ink + hook vermilion. Display: Bricolage Grotesque.
   Accent: Instrument Serif italic. Labels: JetBrains Mono.
   ========================================================================== */

:root {
  --paper: #F2ECE1;
  --paper-2: #E9E1D2;
  --paper-3: #DDD3C1;
  --card: #FBF8F2;
  --ink: #121014;
  --ink-2: #26232A;
  --ink-3: #3A3640;
  --muted: #6E675D;
  --muted-light: #A39C92;
  --hook: #FF4B1F;
  --hook-deep: #E23A10;
  --hook-soft: #FFD9CC;
  --mint: #C8F169;
  --line: rgba(18, 16, 20, .14);
  --line-light: rgba(242, 236, 225, .16);

  --f-display: "Bricolage Grotesque", "Inter", system-ui, sans-serif;
  --f-serif: "Instrument Serif", Georgia, serif;
  --f-body: "Inter", system-ui, -apple-system, sans-serif;
  --f-mono: "JetBrains Mono", ui-monospace, Menlo, monospace;

  --gutter: clamp(16px, 4vw, 48px);
  --max: 1360px;
  --radius: 22px;
  --radius-sm: 14px;
  --nav-h: 76px;
  --ease: cubic-bezier(.2, .7, .1, 1);
  --ease-in-out: cubic-bezier(.75, 0, .2, 1);
}

/* ---------- reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-padding-top: calc(var(--nav-h) + 16px); }
@media (prefers-reduced-motion: no-preference) { html { scroll-behavior: smooth; } }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 17px/1.6 var(--f-body);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: clip;
  text-rendering: optimizeLegibility;
}
img, svg, video { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button, input, select, textarea { font: inherit; color: inherit; }
button { cursor: pointer; background: none; border: 0; padding: 0; }
h1, h2, h3, h4, p, ul, ol, figure, blockquote, dl, dd { margin: 0; }
ul, ol { padding: 0; list-style: none; }
::selection { background: var(--hook); color: #fff; }
:focus-visible { outline: 2px solid var(--hook); outline-offset: 3px; border-radius: 6px; }

/* grain overlay */
body::before {
  content: ""; position: fixed; inset: -50%; z-index: 9990; pointer-events: none; opacity: .07;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

.skip { position: absolute; left: 12px; top: -60px; z-index: 10000; background: var(--ink); color: var(--paper); padding: 10px 16px; border-radius: 10px; }
.skip:focus { top: 12px; }

/* ---------- layout ---------- */
.container { width: 100%; max-width: var(--max); margin-inline: auto; padding-inline: var(--gutter); }
.section { padding-block: clamp(80px, 11vw, 160px); position: relative; }
.section--tight { padding-block: clamp(56px, 7vw, 96px); }
.section--dark { background: var(--ink); color: var(--paper); }
.section--paper2 { background: var(--paper-2); }
.section--hook { background: var(--hook); color: var(--ink); }
.rounded-top { border-radius: clamp(28px, 4vw, 56px) clamp(28px, 4vw, 56px) 0 0; }
.rounded { border-radius: clamp(28px, 4vw, 56px); }
.stack-gap > * + * { margin-top: 24px; }

/* ---------- type ---------- */
.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font: 500 12px/1 var(--f-mono); letter-spacing: .12em; text-transform: uppercase; color: var(--muted);
}
.eyebrow::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--hook); flex: none; }
.eyebrow--light { color: var(--muted-light); }
.eyebrow--ink { color: var(--ink); }
.eyebrow--ink::before { background: var(--ink); }

.display, .h1, .h2, .h3, .h4 {
  font-family: var(--f-display); font-weight: 600; letter-spacing: -.035em; line-height: .95;
  font-variation-settings: "opsz" 96;
}
.display { font-size: clamp(3.3rem, 10.4vw, 11rem); letter-spacing: -.055em; line-height: .86; font-weight: 600; }
.h1 { font-size: clamp(2.9rem, 7.6vw, 7.6rem); letter-spacing: -.05em; line-height: .9; }
.h2 { font-size: clamp(2.3rem, 5.4vw, 5.2rem); letter-spacing: -.045em; }
.h3 { font-size: clamp(1.7rem, 3vw, 2.7rem); letter-spacing: -.035em; line-height: 1; }
.h4 { font-size: clamp(1.25rem, 1.7vw, 1.5rem); letter-spacing: -.02em; line-height: 1.1; font-weight: 600; }
.display em, .h1 em, .h2 em, .h3 em, .h4 em, .serif {
  font-family: var(--f-serif); font-style: italic; font-weight: 400; letter-spacing: -.02em;
}
.display em, .h1 em, .h2 em { color: var(--hook); padding-right: .04em; }
.section--hook .h2 em, .section--hook .h1 em, .section--hook .display em { color: var(--paper); }
.lede { font-size: clamp(1.1rem, 1.5vw, 1.35rem); line-height: 1.5; color: var(--ink-3); max-width: 40ch; }
.section--dark .lede { color: #CFC7BA; }
.muted { color: var(--muted); }
.mono { font-family: var(--f-mono); font-size: 13px; letter-spacing: .02em; }
.u-hook { color: var(--hook); }

.sec-head { display: grid; gap: 28px; margin-bottom: clamp(48px, 6vw, 88px); }
.sec-head--split { grid-template-columns: 1fr; align-items: end; }
@media (min-width: 900px) { .sec-head--split { grid-template-columns: 1.35fr 1fr; gap: 64px; } }

/* ---------- buttons ---------- */
.btn {
  --bg: var(--ink); --fg: var(--paper);
  position: relative; display: inline-flex; align-items: center; gap: 12px;
  height: 58px; padding: 0 12px 0 26px; border-radius: 999px;
  background: var(--bg); color: var(--fg);
  font: 600 16px/1 var(--f-body); letter-spacing: -.01em; white-space: nowrap;
  overflow: hidden; isolation: isolate; transition: transform .4s var(--ease);
}
.btn::before {
  content: ""; position: absolute; inset: 0; z-index: -1; border-radius: inherit;
  background: var(--hook); transform: translateY(101%); transition: transform .5s var(--ease);
}
.btn .arrow {
  width: 36px; height: 36px; padding: 9px; border-radius: 50%;
  background: var(--fg); color: var(--bg); transition: transform .5s var(--ease);
}
.btn:hover::before { transform: none; }
.btn:hover .arrow { transform: rotate(-45deg); }
.btn--hook { --bg: var(--hook); --fg: #fff; }
.btn--hook::before { background: var(--ink); }
.btn--hook .arrow { color: var(--hook); }
.btn--hook:hover .arrow { color: var(--ink); }
.btn--paper { --bg: var(--paper); --fg: var(--ink); }
.btn--paper .arrow { background: var(--ink); color: var(--paper); }
.btn--ink:hover { color: #fff; }
.btn--ink:hover .arrow { color: var(--hook); background: #fff; }
.btn--sm { height: 46px; font-size: 15px; padding-left: 20px; padding-right: 7px; gap: 10px; }
.btn--sm .arrow { width: 32px; height: 32px; padding: 8px; }
.btn--ghost {
  --bg: transparent; --fg: var(--ink); box-shadow: inset 0 0 0 1.5px var(--ink); padding-right: 26px;
}
.btn--ghost:hover { color: #fff; box-shadow: none; }
.section--dark .btn--ghost { --fg: var(--paper); box-shadow: inset 0 0 0 1.5px var(--paper); }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; align-items: center; }

.link {
  display: inline-flex; align-items: center; gap: 8px; font-weight: 600;
  background: linear-gradient(currentColor, currentColor) 0 100% / 100% 1.5px no-repeat;
  padding-bottom: 3px; transition: background-size .5s var(--ease);
}
.link:hover { background-size: 0 1.5px; background-position: 100% 100%; }

/* ---------- hook icon & logo ---------- */
.hook-icon { width: 1em; height: 1em; }
.logo {
  display: inline-flex; align-items: center; gap: 8px; font: 700 21px/1 var(--f-display);
  letter-spacing: -.04em;
}
.logo .hook-icon {
  width: 34px; height: 34px; padding: 6px; border-radius: 50%; background: var(--hook); color: #fff;
  transition: transform .6s var(--ease);
}
.logo:hover .hook-icon { transform: rotate(-20deg); }
.logo b { font-weight: 700; color: var(--hook); margin-left: .12em; }

/* ---------- nav ---------- */
.nav {
  position: fixed; inset: 0 0 auto; z-index: 100; height: var(--nav-h);
  transition: transform .5s var(--ease), background .3s, box-shadow .3s;
}
.nav__inner { height: 100%; display: flex; align-items: center; gap: 24px; }
.nav__links { display: none; margin-left: auto; gap: 4px; }
.nav__links a {
  position: relative; padding: 10px 14px; border-radius: 999px; font-size: 15px; font-weight: 500;
  transition: background .25s;
}
.nav__links a:hover { background: rgba(18, 16, 20, .07); }
.nav__links a[aria-current="page"]::after {
  content: ""; position: absolute; left: 50%; bottom: 3px; width: 5px; height: 5px; margin-left: -2.5px;
  border-radius: 50%; background: var(--hook);
}
.nav__cta { display: none; }
.nav.is-scrolled { background: rgba(242, 236, 225, .82); backdrop-filter: blur(14px) saturate(1.4); -webkit-backdrop-filter: blur(14px) saturate(1.4); box-shadow: 0 1px 0 var(--line); }
.nav.is-hidden { transform: translateY(-100%); }
.nav__burger {
  margin-left: auto; width: 48px; height: 48px; border-radius: 50%; background: var(--ink);
  display: grid; place-content: center; gap: 6px; position: relative; z-index: 2;
}
.nav__burger span { display: block; width: 18px; height: 2px; background: var(--paper); border-radius: 2px; transition: transform .4s var(--ease); }
.menu-open .nav__burger span:first-child { transform: translateY(4px) rotate(45deg); }
.menu-open .nav__burger span:last-child { transform: translateY(-4px) rotate(-45deg); }
.menu-open .nav { background: transparent; box-shadow: none; backdrop-filter: none; }
.menu-open .nav .logo { color: var(--paper); }
.menu-open .nav__burger { background: var(--hook); }
@media (min-width: 1080px) {
  .nav__links { display: flex; }
  .nav__cta { display: inline-flex; }
  .nav__burger { display: none; }
}

.menu {
  position: fixed; inset: 0; z-index: 99; background: var(--ink); color: var(--paper);
  display: flex; flex-direction: column; justify-content: space-between;
  padding: calc(var(--nav-h) + 24px) var(--gutter) max(28px, env(safe-area-inset-bottom));
  clip-path: circle(0 at calc(100% - 40px) 38px); transition: clip-path .7s var(--ease-in-out);
  overflow-y: auto;
}
.menu[hidden] { display: flex; visibility: hidden; }
.menu-open .menu { clip-path: circle(150% at calc(100% - 40px) 38px); visibility: visible; }
.menu__links { display: grid; }
.menu__links a {
  display: flex; align-items: baseline; gap: 14px; padding: 8px 0; border-bottom: 1px solid var(--line-light);
  font: 600 clamp(2.2rem, 10vw, 3.6rem)/1.05 var(--f-display); letter-spacing: -.045em;
  opacity: 0; transform: translateY(24px); transition: opacity .5s, transform .6s var(--ease), color .2s;
}
.menu__links a i { font: 400 12px var(--f-mono); color: var(--muted-light); font-style: normal; letter-spacing: .08em; }
.menu__links a[aria-current="page"], .menu__links a:hover { color: var(--hook); }
.menu-open .menu__links a { opacity: 1; transform: none; }
.menu-open .menu__links a:nth-child(2) { transition-delay: .05s; }
.menu-open .menu__links a:nth-child(3) { transition-delay: .1s; }
.menu-open .menu__links a:nth-child(4) { transition-delay: .15s; }
.menu-open .menu__links a:nth-child(5) { transition-delay: .2s; }
.menu-open .menu__links a:nth-child(6) { transition-delay: .25s; }
.menu__foot { display: grid; gap: 18px; justify-items: start; margin-top: 32px; }
.menu__mail { font-family: var(--f-mono); font-size: 14px; color: var(--muted-light); }
.menu-open { overflow: hidden; }

/* ---------- reveal ---------- */
.js [data-reveal] { opacity: 0; transform: translateY(40px); transition: opacity 1s var(--ease), transform 1.1s var(--ease); }
.js [data-reveal].is-in { opacity: 1; transform: none; }
.js [data-reveal="fade"] { transform: none; }
.js [data-reveal="scale"] { transform: scale(.94); }
.js [data-reveal="scale"].is-in { transform: none; }
.split .w { display: inline-block; overflow: hidden; vertical-align: top; padding: .02em .14em .26em; margin: -.02em -.14em -.26em; }
.split.is-done .w { overflow: visible; }
.split .w > span { display: inline-block; }
.js .split .w > span { transform: translateY(140%); transition: transform 1.1s var(--ease); transition-delay: calc(var(--i) * 55ms); }
.js .split.is-in .w > span { transform: none; }

/* ---------- marquee ---------- */
.marquee { overflow: hidden; display: flex; user-select: none; --speed: 40s; }
.marquee__track { display: flex; flex: none; align-items: center; gap: 0; animation: marquee var(--speed) linear infinite; }
.marquee:hover .marquee__track { animation-play-state: paused; }
.marquee--rev .marquee__track { animation-direction: reverse; }
@keyframes marquee { to { transform: translateX(-100%); } }

.ticker { border-block: 1px solid var(--line); padding-block: 22px; background: var(--paper); }
.ticker__item {
  display: inline-flex; align-items: center; gap: 22px; padding-right: 22px;
  font: 500 clamp(1.3rem, 2.2vw, 2rem)/1 var(--f-display); letter-spacing: -.03em; white-space: nowrap;
}
.ticker__item .hook-icon { color: var(--hook); width: .8em; height: .8em; }
.ticker__item em { font-family: var(--f-serif); font-weight: 400; color: var(--muted); }

/* ==========================================================================
   HOME — hero
   ========================================================================== */
.hero { position: relative; clip-path: inset(calc(var(--nav-h) + 8px) -100vw -200px -100vw); padding-top: calc(var(--nav-h) + clamp(36px, 7vw, 96px)); padding-bottom: clamp(56px, 7vw, 96px); overflow: clip; }
.hero__title { position: relative; z-index: 2; }
.hero__title .line { display: block; }
.hero__title .line--2 { padding-left: clamp(0px, 9vw, 150px); }
.hero__grid { display: grid; gap: 48px; margin-top: clamp(36px, 5vw, 64px); align-items: end; position: relative; z-index: 2; }
.hero__copy { display: grid; gap: 32px; max-width: 520px; }
.hero__copy .lede { max-width: 34ch; }
.hero__meta { display: flex; flex-wrap: wrap; gap: 8px 22px; }
.hero__meta span { display: inline-flex; align-items: center; gap: 8px; font: 500 13px var(--f-mono); color: var(--muted); }
.hero__meta span::before { content: "✓"; color: var(--hook); font-weight: 700; }
@media (min-width: 900px) { .hero__grid { grid-template-columns: 1fr minmax(380px, 470px); gap: 64px; } }

.hero__visual { position: relative; }
.hook-line { display: none; }
@media (min-width: 900px) {
  .hook-line {
    display: block; position: absolute; left: 50%; bottom: calc(100% - 26px); width: 60px; margin-left: -30px;
    height: 2000px; transform-origin: 50% 0; pointer-events: none; z-index: 3;
  }
  .hook-line svg { position: absolute; bottom: 0; left: 0; width: 60px; height: 96px; overflow: visible; }
  .hook-line::before { content: ""; position: absolute; left: 50%; top: 0; bottom: 94px; width: 1.5px; margin-left: -.75px; background: var(--ink); }
}
.hero__swing { animation: swing 6s ease-in-out infinite; transform-origin: 50% -900px; }
@keyframes swing { 0%, 100% { transform: rotate(-.6deg); } 50% { transform: rotate(.6deg); } }

/* email mock */
.mail {
  position: relative; background: var(--card); border-radius: var(--radius); padding: 22px 24px 24px;
  box-shadow: 0 1px 0 rgba(255,255,255,.6) inset, 0 30px 60px -30px rgba(18,16,20,.35), 0 0 0 1px var(--line);
  font-size: 15px; line-height: 1.55;
}
.mail__bar { display: flex; align-items: center; justify-content: space-between; gap: 12px; margin-bottom: 14px; }
.mail__dots { display: flex; gap: 6px; }
.mail__dots i { width: 10px; height: 10px; border-radius: 50%; background: var(--paper-3); }
.mail__tag { font: 500 11px var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); border: 1px solid var(--line); padding: 5px 9px; border-radius: 999px; }
.mail__row { display: flex; gap: 10px; padding: 9px 0; border-bottom: 1px solid var(--line); font-size: 14px; }
.mail__row b { font: 500 12px/1.9 var(--f-mono); color: var(--muted); width: 58px; flex: none; text-transform: uppercase; letter-spacing: .06em; }
.mail__row--subject { font-weight: 600; }
.mail__body { padding-top: 16px; color: var(--ink-2); min-height: 9.3em; }
.mail__body p + p { margin-top: 10px; }
.mail__body mark { background: var(--hook-soft); color: var(--ink); padding: 0 .2em; border-radius: 4px; }
.mail__caret { display: inline-block; width: 2px; height: 1.1em; background: var(--hook); vertical-align: -3px; margin-left: 1px; animation: blink 1s steps(1) infinite; }
@keyframes blink { 50% { opacity: 0; } }
.mail__reply {
  position: absolute; right: -10px; bottom: -26px; display: flex; align-items: center; gap: 10px;
  background: var(--ink); color: var(--paper); padding: 12px 18px 12px 12px; border-radius: 18px 18px 4px 18px;
  font-size: 14px; font-weight: 500; box-shadow: 0 20px 40px -18px rgba(18,16,20,.6);
  opacity: 0; transform: translateY(16px) scale(.92); transition: opacity .6s var(--ease), transform .7s var(--ease);
}
.mail__reply.is-in { opacity: 1; transform: none; }
.mail__reply i { width: 28px; height: 28px; border-radius: 50%; background: var(--mint); color: var(--ink); display: grid; place-items: center; font-style: normal; font-weight: 700; font-size: 13px; }
.mail__ring {
  position: absolute; left: 50%; top: -13px; width: 26px; height: 26px; margin-left: -13px; border-radius: 50%;
  border: 3px solid var(--ink); background: var(--paper); display: none;
}
@media (min-width: 900px) { .mail__ring { display: block; } }
@media (max-width: 520px) { .mail { padding: 18px 18px 22px; font-size: 14.5px; } .mail__reply { right: 8px; } }

/* hero bg blob */
.hero__glow {
  position: absolute; right: -10vw; top: 20%; width: 55vw; height: 55vw; max-width: 820px; max-height: 820px;
  border-radius: 50%; background: radial-gradient(closest-side, rgba(255, 75, 31, .22), rgba(255, 75, 31, 0));
  filter: blur(20px); pointer-events: none; z-index: 0;
}

/* ==========================================================================
   Pitch vs Hook
   ========================================================================== */
.versus { display: grid; gap: 28px; align-items: start; position: relative; }
@media (min-width: 960px) { .versus { grid-template-columns: 1fr auto 1fr; gap: 32px; } }
.versus__vs {
  align-self: center; justify-self: center; width: 64px; height: 64px; border-radius: 50%;
  display: grid; place-items: center; background: var(--ink); color: var(--paper);
  font: italic 400 26px var(--f-serif);
}
.versus__col { display: grid; gap: 16px; }
.versus__label { display: flex; justify-content: space-between; align-items: center; }
.mail--pitch { background: #EFEAE1; color: var(--muted); }
.mail--pitch .mail__body { color: var(--muted); }
.mail--hook { box-shadow: 0 0 0 2px var(--hook), 0 40px 80px -40px rgba(255, 75, 31, .55); }
.stamp {
  position: absolute; right: 16px; top: 12px; padding: 7px 12px; border: 3px solid currentColor; border-radius: 10px;
  font: 700 18px/1 var(--f-display); letter-spacing: .02em; text-transform: uppercase; background: inherit;
  transform: rotate(-8deg) scale(1.6); opacity: 0; transition: transform .5s cubic-bezier(.3, 1.6, .5, 1), opacity .3s;
}
.stamp--bad { color: #A0988D; }
.stamp--good { color: var(--hook); }
.is-in .stamp { opacity: .95; transform: rotate(-8deg) scale(1); transition-delay: .6s; }
.notes { display: flex; flex-wrap: wrap; gap: 8px; }
.note {
  display: inline-flex; align-items: center; gap: 8px; padding: 8px 14px; border-radius: 999px;
  font-size: 14px; font-weight: 500; background: var(--paper-2);
}
.note::before { content: "✕"; font-weight: 700; color: #A0988D; }
.note--good { background: var(--ink); color: var(--paper); }
.note--good::before { content: "✓"; color: var(--mint); }

/* ==========================================================================
   Reciprocity flow
   ========================================================================== */
.flow { display: grid; gap: 14px; counter-reset: flow; }
@media (min-width: 900px) { .flow { grid-template-columns: repeat(4, 1fr); gap: 0; } }
.flow__step {
  position: relative; padding: 32px 28px 36px; border: 1px solid var(--line-light); border-radius: var(--radius);
  background: rgba(242, 236, 225, .03); min-height: 220px; display: flex; flex-direction: column;
  transition: background .4s, border-color .4s, transform .5s var(--ease);
}
@media (min-width: 900px) {
  .flow__step { border-radius: 0; border-right: 0; min-height: 290px; }
  .flow__step:first-child { border-radius: var(--radius) 0 0 var(--radius); }
  .flow__step:last-child { border-radius: 0 var(--radius) var(--radius) 0; border-right: 1px solid var(--line-light); }
}
.flow__step:hover { background: rgba(255, 75, 31, .1); border-color: rgba(255, 75, 31, .5); }
.flow__num { font: 500 12px var(--f-mono); color: var(--muted-light); letter-spacing: .1em; }
.flow__word { font: 600 clamp(2.6rem, 4.6vw, 4.4rem)/1 var(--f-display); letter-spacing: -.05em; margin: auto 0 14px; padding-top: 40px; }
.flow__word em { font-family: var(--f-serif); font-weight: 400; color: var(--hook); }
.flow__step p { color: #CFC7BA; font-size: 15.5px; max-width: 30ch; }
.flow__step--hot { background: var(--hook); border-color: var(--hook); color: var(--ink); }
.flow__step--hot .flow__num, .flow__step--hot p { color: var(--ink); }
.flow__step--hot .flow__word em { color: var(--paper); }
.flow__step--hot:hover { background: var(--hook-deep); }

.bigquote { font: 400 clamp(2rem, 4.4vw, 4.2rem)/1.08 var(--f-serif); letter-spacing: -.02em; max-width: 22ch; }
.bigquote em { color: var(--hook); }

/* ==========================================================================
   Stats
   ========================================================================== */
.stats { display: grid; gap: 14px; }
@media (min-width: 900px) { .stats { grid-template-columns: repeat(3, 1fr); } }
.stat {
  position: relative; padding: 28px 28px 32px; border-radius: var(--radius); background: var(--card); color: var(--ink);
  box-shadow: 0 0 0 1px var(--line); display: grid; gap: 14px; overflow: hidden; min-height: 340px; align-content: space-between;
}
.stat__top { display: flex; justify-content: space-between; align-items: center; gap: 12px; }
.stat__num {
  font: 600 clamp(5rem, 10vw, 9.5rem)/.85 var(--f-display); letter-spacing: -.07em; display: flex; align-items: flex-start;
  font-variant-numeric: tabular-nums;
}
.stat__num small { font-size: .42em; letter-spacing: -.04em; margin-top: .12em; color: var(--hook); }
.stat__num .plus { font-size: .5em; margin-top: .1em; margin-right: .02em; color: var(--hook); }
.stat__label { font: 600 1.3rem/1.15 var(--f-display); letter-spacing: -.02em; }
.stat__desc { color: var(--muted); font-size: 15px; max-width: 34ch; }
.stat--hook { background: var(--hook); box-shadow: none; }
.stat--hook .stat__num small, .stat--hook .stat__num .plus { color: var(--paper); }
.stat--hook .stat__desc { color: var(--ink-2); }
.stat--hook .mail__tag { border-color: rgba(18,16,20,.3); color: var(--ink); }
.stat--ink { background: var(--ink); color: var(--paper); box-shadow: none; }
.stat--ink .stat__desc { color: #CFC7BA; }
.stat--ink .mail__tag { border-color: var(--line-light); color: var(--muted-light); }
.stat__bar { height: 6px; border-radius: 6px; background: rgba(18,16,20,.1); overflow: hidden; }
.stat__bar i { display: block; height: 100%; width: var(--w, 50%); background: currentColor; border-radius: inherit; transform-origin: left; transform: scaleX(0); transition: transform 1.6s var(--ease) .3s; }
.is-in .stat__bar i { transform: none; }
.stat--ink .stat__bar { background: var(--line-light); }
.stat--ink .stat__bar i { background: var(--hook); }
.footnote { margin-top: 22px; font: 400 13px/1.6 var(--f-mono); color: var(--muted); display: flex; gap: 10px; align-items: flex-start; }
.footnote::before { content: "*"; color: var(--hook); font-weight: 700; }

/* ==========================================================================
   Sticky stacked steps
   ========================================================================== */
.stack { display: grid; gap: 20px; }
.stack__card {
  position: sticky; top: calc(var(--nav-h) + 16px + var(--i, 0) * 14px);
  display: grid; gap: 28px; padding: clamp(26px, 4vw, 56px); border-radius: clamp(22px, 3vw, 36px);
  background: var(--card); box-shadow: 0 0 0 1px var(--line), 0 -20px 50px -30px rgba(18,16,20,.25);
  min-height: min(52vh, 400px); align-content: space-between;
}
.stack__card:nth-child(2) { background: var(--paper-2); }
.stack__card:nth-child(3) { background: var(--ink); color: var(--paper); }
.stack__card:nth-child(4) { background: var(--hook-soft); }
.stack__card:nth-child(5) { background: var(--hook); }
.stack__card:nth-child(3) .stack__desc { color: #CFC7BA; }
.stack__card:nth-child(3) .stack__meta { color: var(--muted-light); }
.stack__card:nth-child(5) .stack__meta, .stack__card:nth-child(5) .stack__desc { color: var(--ink); }
.stack__card:nth-child(5) .stack__n { color: var(--paper); }
.stack__head { display: flex; justify-content: space-between; gap: 24px; align-items: flex-start; }
.stack__n { font: 400 clamp(4rem, 9vw, 8.5rem)/.8 var(--f-serif); font-style: italic; color: var(--hook); }
.stack__meta { font: 500 12px var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); text-align: right; }
.stack__body { display: grid; gap: 18px; }
@media (min-width: 900px) { .stack__body { grid-template-columns: 1.2fr 1fr; gap: 64px; align-items: end; } }
.stack__desc { font-size: clamp(1.05rem, 1.4vw, 1.25rem); color: var(--ink-3); max-width: 44ch; }

/* ==========================================================================
   Hook builder
   ========================================================================== */
.builder { display: grid; gap: 28px; }
@media (min-width: 960px) { .builder { grid-template-columns: 1fr 1.05fr; gap: 56px; align-items: center; } }
.chips { display: flex; flex-wrap: wrap; gap: 10px; }
.chip {
  padding: 12px 18px; border-radius: 999px; border: 1.5px solid var(--line-light); font-size: 15px; font-weight: 500;
  transition: background .25s, color .25s, border-color .25s, transform .3s var(--ease);
}
.chip:hover { border-color: var(--paper); }
.chip[aria-pressed="true"] { background: var(--hook); border-color: var(--hook); color: var(--ink); }
.builder__label { font: 500 12px var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted-light); margin-bottom: 14px; display: block; }
.builder .mail { color: var(--ink); }
.builder__disclaimer { margin-top: 44px; font: 400 12.5px/1.5 var(--f-mono); color: var(--muted-light); }

/* ==========================================================================
   Channels
   ========================================================================== */
.rotator { display: inline-grid; vertical-align: bottom; height: 1.3em; overflow: hidden; padding: 0 .15em 0 .1em; margin: 0 -.15em -.18em -.1em; }
.rotator > span { grid-area: 1 / 1; color: var(--hook); font-family: var(--f-serif); font-style: italic; font-weight: 400; letter-spacing: -.02em; white-space: nowrap; line-height: 1.15; transform: translateY(150%); transition: transform .8s var(--ease); }
.rotator > span.is-on { transform: none; }
.rotator > span.is-out { transform: translateY(-150%); }

.tiles { display: grid; gap: 14px; grid-template-columns: 1fr; }
@media (min-width: 640px) { .tiles { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .tiles { grid-template-columns: repeat(3, 1fr); } }
.tile {
  position: relative; padding: 28px; border-radius: var(--radius); background: var(--card); box-shadow: 0 0 0 1px var(--line);
  display: grid; gap: 14px; align-content: start; min-height: 240px; overflow: hidden;
  transition: transform .5s var(--ease), box-shadow .4s;
}
.tile:hover { transform: translateY(-6px); box-shadow: 0 0 0 1px var(--ink), 0 30px 50px -30px rgba(18,16,20,.4); }
.tile__icon { width: 52px; height: 52px; border-radius: 16px; background: var(--paper-2); display: grid; place-items: center; transition: background .4s, color .4s, transform .6s var(--ease); }
.tile__icon svg { width: 24px; height: 24px; }
.tile:hover .tile__icon { background: var(--hook); color: #fff; transform: rotate(-8deg); }
.tile p { color: var(--muted); font-size: 15.5px; }
.tile__example { margin-top: auto; padding-top: 14px; border-top: 1px dashed var(--line); font: 400 13px/1.5 var(--f-mono); color: var(--ink-3); }
.tile__example::before { content: "e.g. "; color: var(--hook); }

/* ==========================================================================
   Case files (NDA)
   ========================================================================== */
.files { display: grid; gap: 16px; }
@media (min-width: 960px) { .files { grid-template-columns: repeat(3, 1fr); } }
.file {
  position: relative; padding: 26px; border-radius: 6px var(--radius) var(--radius) var(--radius);
  background: #F7F1E4; color: var(--ink); display: grid; gap: 18px; align-content: start; min-height: 420px;
  box-shadow: 0 30px 60px -40px rgba(0,0,0,.6);
  transition: transform .6s var(--ease);
}
.file::before {
  content: ""; position: absolute; left: 0; top: -14px; width: 42%; height: 16px; background: inherit; border-radius: 10px 10px 0 0;
}
.file:nth-child(2) { background: #EFE5D0; }
.file:nth-child(3) { background: #E8DCC3; }
.file:hover { transform: translateY(-8px) rotate(-.6deg); }
.file__head { display: flex; justify-content: space-between; align-items: center; font: 500 12px var(--f-mono); letter-spacing: .08em; text-transform: uppercase; }
.file__head b { color: var(--hook); }
.file__stamp { font: 700 13px var(--f-mono); letter-spacing: .14em; color: var(--hook); border: 2px solid var(--hook); padding: 4px 8px; border-radius: 4px; transform: rotate(-6deg); }
.file dl { display: grid; gap: 10px; font-size: 15px; }
.file dl div { display: grid; grid-template-columns: 96px 1fr; gap: 10px; padding-bottom: 10px; border-bottom: 1px dashed rgba(18,16,20,.2); }
.file dt { font: 500 11.5px/1.9 var(--f-mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.file dd { font-weight: 500; }
.file__quote { font: italic 400 1.45rem/1.2 var(--f-serif); margin-top: auto; }
.redact {
  position: relative; display: inline-block; background: var(--ink); color: transparent; border-radius: 3px;
  padding: 0 .2em; user-select: none; cursor: help; transition: background .3s; line-height: 1.25;
}
.redact::after {
  content: "nice try"; position: absolute; inset: 0; display: grid; place-items: center; color: var(--hook);
  font: 600 11px var(--f-mono); letter-spacing: .1em; text-transform: uppercase; opacity: 0; transition: opacity .2s;
  white-space: nowrap; overflow: hidden;
}
.redact:hover::after, .redact:focus::after { opacity: 1; }

/* ==========================================================================
   FAQ
   ========================================================================== */
.faq { border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary {
  list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 24px;
  padding: 26px 0; font: 600 clamp(1.15rem, 2vw, 1.6rem)/1.2 var(--f-display); letter-spacing: -.025em;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary i {
  flex: none; position: relative; width: 44px; height: 44px; border-radius: 50%; border: 1.5px solid var(--line);
  transition: background .3s, border-color .3s, transform .5s var(--ease);
}
.faq summary i::before, .faq summary i::after { content: ""; position: absolute; left: 50%; top: 50%; width: 14px; height: 2px; margin: -1px 0 0 -7px; background: currentColor; border-radius: 2px; }
.faq summary i::after { transform: rotate(90deg); transition: transform .4s var(--ease); }
.faq details[open] summary i { background: var(--hook); border-color: var(--hook); color: #fff; transform: rotate(180deg); }
.faq details[open] summary i::after { transform: rotate(0); }
.faq summary:hover i { border-color: var(--ink); }
.faq__a { padding: 0 0 28px; max-width: 70ch; color: var(--ink-3); }
.faq__a p + p { margin-top: 12px; }
.faq-wrap { display: grid; gap: 40px; }
@media (min-width: 960px) { .faq-wrap { grid-template-columns: 1fr 1.6fr; gap: 80px; } .faq-wrap .sec-head { position: sticky; top: calc(var(--nav-h) + 32px); align-self: start; } }

/* ==========================================================================
   Big CTA
   ========================================================================== */
.cta-big { position: relative; overflow: hidden; text-align: center; padding-block: clamp(96px, 13vw, 200px); }
.cta-big .display { max-width: 11ch; margin-inline: auto; }
.cta-big__hook {
  width: clamp(64px, 8vw, 104px); height: clamp(64px, 8vw, 104px); margin: 0 auto 32px; border-radius: 50%;
  background: var(--ink); color: var(--hook); display: grid; place-items: center;
  animation: bob 4s ease-in-out infinite;
}
.cta-big__hook .hook-icon { width: 50%; height: 50%; }
@keyframes bob { 50% { transform: translateY(-10px) rotate(-8deg); } }
.cta-big p.lede { margin: 28px auto 40px; text-align: center; color: var(--ink); }
.cta-big .btn-row { justify-content: center; }

/* ==========================================================================
   Inner page hero
   ========================================================================== */
.phero { padding-top: calc(var(--nav-h) + clamp(48px, 8vw, 120px)); padding-bottom: clamp(56px, 7vw, 104px); position: relative; overflow: clip; }
.phero__grid { display: grid; gap: 32px; margin-top: 36px; }
@media (min-width: 900px) { .phero__grid { grid-template-columns: 1fr 1fr; align-items: end; gap: 64px; } }
.phero .h1 { max-width: 14ch; }
.phero__index { display: flex; flex-wrap: wrap; gap: 8px; }
.phero__index a { padding: 10px 16px; border-radius: 999px; border: 1px solid var(--line); font-size: 14px; font-weight: 500; transition: background .25s, color .25s; }
.phero__index a:hover { background: var(--ink); color: var(--paper); }

/* ==========================================================================
   Method page
   ========================================================================== */
.detail { display: grid; gap: 24px; padding-block: clamp(40px, 5vw, 72px); border-top: 1px solid var(--line); }
.detail:last-child { border-bottom: 1px solid var(--line); }
@media (min-width: 960px) { .detail { grid-template-columns: 140px 1.1fr 1fr; gap: 48px; } }
.detail__n { font: italic 400 clamp(3.5rem, 6vw, 5.5rem)/.85 var(--f-serif); color: var(--hook); }
.detail h3 { margin-bottom: 18px; }
.detail__lists { display: grid; gap: 20px; }
@media (min-width: 640px) { .detail__lists { grid-template-columns: 1fr 1fr; } }
.ticklist { display: grid; gap: 10px; font-size: 15.5px; }
.ticklist li { display: flex; gap: 12px; align-items: baseline; }
.ticklist li::before { content: ""; flex: none; width: 7px; height: 7px; border-radius: 2px; background: var(--hook); transform: translateY(-2px) rotate(45deg); }
.ticklist--you li::before { background: var(--ink); }
.list-h { font: 500 11.5px var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); margin-bottom: 12px; }

.kit { display: grid; gap: 14px; grid-template-columns: 1fr; }
@media (min-width: 640px) { .kit { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1000px) { .kit { grid-template-columns: repeat(4, 1fr); } .kit__item--wide { grid-column: span 2; } }
.kit__item {
  padding: 26px; border-radius: var(--radius); background: rgba(242,236,225,.04); border: 1px solid var(--line-light);
  display: grid; gap: 12px; align-content: start; min-height: 220px; transition: border-color .3s, background .3s;
}
.kit__item:hover { border-color: var(--hook); background: rgba(255,75,31,.08); }
.kit__item .mono { color: var(--hook); }
.kit__item p { color: #CFC7BA; font-size: 15px; }
.kit__item--wide { background: var(--hook); border-color: var(--hook); color: var(--ink); }
.kit__item--wide p, .kit__item--wide .mono { color: var(--ink); }
.kit__item--wide:hover { background: var(--hook-deep); }

.table-wrap { overflow-x: auto; -webkit-overflow-scrolling: touch; border-radius: var(--radius); box-shadow: 0 0 0 1px var(--line); background: var(--card); }
.ctable { width: 100%; border-collapse: collapse; min-width: 640px; font-size: 15px; }
.ctable th, .ctable td { padding: 18px 20px; text-align: left; border-bottom: 1px solid var(--line); vertical-align: middle; }
.ctable thead th { font: 500 12px var(--f-mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.ctable thead th.is-us { color: var(--hook); }
.ctable tbody tr:last-child td, .ctable tbody tr:last-child th { border-bottom: 0; }
.ctable tbody th { font-weight: 500; }
.ctable td { text-align: center; width: 18%; }
.ctable thead th:not(:first-child) { text-align: center; }
.ctable .is-us { background: rgba(255,75,31,.08); }
.yes, .no, .meh { display: inline-grid; place-items: center; width: 30px; height: 30px; border-radius: 50%; font-weight: 700; font-size: 14px; }
.yes { background: var(--hook); color: #fff; }
.no { background: var(--paper-2); color: var(--muted); }
.meh { background: var(--paper-2); color: var(--ink); font-size: 12px; }

/* ==========================================================================
   Hook Lab — report spread
   ========================================================================== */
.spread { position: relative; display: grid; gap: 16px; }
@media (min-width: 960px) { .spread { grid-template-columns: .9fr 1.1fr; gap: 0; } }
.page {
  position: relative; background: var(--card); padding: clamp(24px, 3.4vw, 44px); min-height: 560px;
  box-shadow: 0 0 0 1px var(--line), 0 40px 80px -50px rgba(18,16,20,.5); border-radius: 10px;
}
@media (min-width: 960px) {
  .page--cover { border-radius: 10px 0 0 10px; }
  .page--inner { border-radius: 0 10px 10px 0; }
  .page--inner::before { content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 40px; background: linear-gradient(90deg, rgba(18,16,20,.08), transparent); }
}
.page--cover { background: var(--ink); color: var(--paper); display: flex; flex-direction: column; justify-content: space-between; gap: 32px; }
.page--cover .h2 { font-size: clamp(2.3rem, 4.2vw, 4rem); }
.page__brand { display: flex; justify-content: space-between; font: 500 11.5px var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted-light); }
.page__sample { display: inline-block; background: var(--mint); color: var(--ink); font: 600 11px var(--f-mono); letter-spacing: .1em; padding: 6px 10px; border-radius: 4px; text-transform: uppercase; }
.bars { display: grid; gap: 16px; margin-top: 26px; }
.bar { display: grid; gap: 7px; }
.bar__top { display: flex; justify-content: space-between; gap: 12px; font-size: 14.5px; font-weight: 500; }
.bar__top b { font: 600 15px var(--f-mono); }
.bar__track { height: 14px; border-radius: 4px; background: var(--paper-2); overflow: hidden; }
.bar__track i { display: block; height: 100%; width: var(--w); background: var(--ink); border-radius: inherit; transform-origin: left; transform: scaleX(0); transition: transform 1.4s var(--ease); }
.bar:first-child .bar__track i { background: var(--hook); }
.is-in .bar__track i { transform: none; }
.is-in .bar:nth-child(2) .bar__track i { transition-delay: .1s; }
.is-in .bar:nth-child(3) .bar__track i { transition-delay: .2s; }
.is-in .bar:nth-child(4) .bar__track i { transition-delay: .3s; }
.pull { margin-top: 28px; padding: 20px 22px; border-left: 4px solid var(--hook); background: var(--paper); font: italic 400 1.35rem/1.25 var(--f-serif); }
.pull cite { display: block; margin-top: 10px; font: normal 500 12px var(--f-mono); color: var(--muted); letter-spacing: .04em; }
.methodbox { margin-top: 22px; font: 400 12.5px/1.6 var(--f-mono); color: var(--muted); border-top: 1px dashed var(--line); padding-top: 14px; }
.dotnum {
  display: inline-grid; place-items: center; width: 24px; height: 24px; border-radius: 50%; background: var(--hook); color: #fff;
  font: normal 600 12px/1 var(--f-mono); vertical-align: middle; margin-right: 10px; flex: none; letter-spacing: 0;
  animation: ring 2.4s infinite;
}
@keyframes ring { 0% { box-shadow: 0 0 0 0 rgba(255, 75, 31, .5); } 100% { box-shadow: 0 0 0 10px rgba(255, 75, 31, 0); } }
.page--cover .dotnum { align-self: flex-start; }
.anno {
  position: absolute; z-index: 3; display: none; align-items: center; gap: 8px; background: var(--hook); color: #fff;
  font: 600 12px/1 var(--f-mono); letter-spacing: .04em; padding: 9px 12px; border-radius: 999px; white-space: nowrap;
  box-shadow: 0 10px 20px -10px rgba(255,75,31,.8);
}
.anno b { width: 20px; height: 20px; border-radius: 50%; background: #fff; color: var(--hook); display: grid; place-items: center; font-size: 11px; }
@media (min-width: 1100px) { .anno { display: inline-flex; } }
.legend { display: grid; gap: 14px; margin-top: 40px; }
@media (min-width: 760px) { .legend { grid-template-columns: repeat(4, 1fr); } }
.legend li { display: grid; gap: 8px; padding-top: 16px; border-top: 2px solid var(--ink); font-size: 15px; color: var(--ink-3); }
.legend b { display: flex; gap: 10px; align-items: center; color: var(--ink); font: 600 1.1rem var(--f-display); letter-spacing: -.02em; }
.legend b i { width: 24px; height: 24px; border-radius: 50%; background: var(--hook); color: #fff; font: 600 12px/24px var(--f-mono); text-align: center; font-style: normal; }

.hooks { display: grid; gap: 14px; }
@media (min-width: 900px) { .hooks { grid-template-columns: repeat(2, 1fr); } }
.hookcard { padding: 28px; border-radius: var(--radius); border: 1px solid var(--line-light); display: grid; gap: 18px; transition: background .3s, border-color .3s; }
.hookcard:hover { background: rgba(242,236,225,.05); border-color: rgba(242,236,225,.4); }
.hookcard__who { display: flex; justify-content: space-between; gap: 12px; font: 500 12px var(--f-mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted-light); }
.hookcard__who b { color: var(--hook); font-weight: 500; }
.hookcard q { font: 400 clamp(1.4rem, 2.2vw, 1.9rem)/1.2 var(--f-serif); quotes: "“" "”"; }

/* ==========================================================================
   Manifesto
   ========================================================================== */
.beliefs { counter-reset: b; }
.belief {
  display: grid; gap: 16px; padding-block: clamp(36px, 5vw, 64px); border-top: 1px solid var(--line-light);
}
@media (min-width: 960px) { .belief { grid-template-columns: 120px 1.4fr 1fr; gap: 48px; align-items: baseline; } }
.belief__n { font: 500 13px var(--f-mono); color: var(--hook); letter-spacing: .1em; }
.belief h2 { font: 600 clamp(2rem, 4.4vw, 4rem)/.98 var(--f-display); letter-spacing: -.045em; }
.belief h2 em { font-family: var(--f-serif); font-weight: 400; color: var(--hook); }
.belief p { color: #CFC7BA; font-size: 1.06rem; }
.truths { display: grid; gap: 14px; }
@media (min-width: 900px) { .truths { grid-template-columns: repeat(3, 1fr); } }
.truth {
  padding: 28px; border-radius: var(--radius); background: var(--card); box-shadow: 0 0 0 1px var(--line);
  display: grid; grid-template-rows: auto 1fr auto; gap: 28px; min-height: 300px;
}
.truth__label { display: flex; align-items: center; gap: 10px; font: 500 12px var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.truth__label::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--hook); }
.truth__num {
  display: flex; align-items: flex-start; align-self: center;
  font: 600 clamp(4.2rem, 7.5vw, 7rem)/.85 var(--f-display); letter-spacing: -.06em; font-variant-numeric: tabular-nums;
}
.truth__num span { font-size: .45em; margin: .1em 0 0 .06em; color: var(--hook); letter-spacing: 0; }
.truth p { color: var(--muted); padding-top: 18px; border-top: 1px solid var(--line); }
.truth--ink { background: var(--ink); color: var(--paper); box-shadow: none; }
.truth--ink .truth__label, .truth--ink p { color: #CFC7BA; }
.truth--ink p { border-top-color: var(--line-light); }
.truth--ink .truth__num { color: var(--hook); }

/* ==========================================================================
   Insights
   ========================================================================== */
.posts { display: grid; gap: 16px; }
@media (min-width: 760px) { .posts { grid-template-columns: repeat(2, 1fr); } }
.post {
  position: relative; display: grid; grid-template-rows: auto 1fr; border-radius: var(--radius); overflow: hidden;
  background: var(--card); box-shadow: 0 0 0 1px var(--line); transition: transform .5s var(--ease), box-shadow .4s;
}
.post:hover { transform: translateY(-6px); box-shadow: 0 0 0 1px var(--ink), 0 30px 60px -30px rgba(18,16,20,.4); }
.post__art { aspect-ratio: 16 / 10; position: relative; overflow: hidden; display: grid; place-items: center; }
.post__art span { font: 600 clamp(3rem, 6vw, 5rem)/.9 var(--f-display); letter-spacing: -.06em; text-align: center; transition: transform .8s var(--ease); }
.post__art span em { font-family: var(--f-serif); font-weight: 400; }
.post:hover .post__art span { transform: scale(1.06) rotate(-2deg); }
.post__art--a { background: var(--hook); color: var(--ink); }
.post__art--a em { color: var(--paper); }
.post__art--b { background: var(--ink); color: var(--paper); }
.post__art--b em { color: var(--hook); }
.post__art--c { background: var(--mint); color: var(--ink); }
.post__body { padding: 24px 26px 28px; display: grid; gap: 12px; align-content: start; }
.post__meta { display: flex; gap: 14px; font: 500 12px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: var(--muted); }
.post__meta b { color: var(--hook); font-weight: 500; }
.post h3 { font: 600 1.5rem/1.1 var(--f-display); letter-spacing: -.03em; }
.post p { color: var(--muted); font-size: 15.5px; }
.post--feature { grid-column: 1 / -1; }
@media (min-width: 900px) {
  .post--feature { grid-template-rows: none; grid-template-columns: 1.2fr 1fr; }
  .post--feature .post__art { aspect-ratio: auto; min-height: 420px; }
  .post--feature .post__body { padding: 44px; align-content: end; }
  .post--feature h3 { font-size: clamp(2rem, 3vw, 2.8rem); }
}

/* article */
.article-hero { padding-top: calc(var(--nav-h) + clamp(40px, 7vw, 100px)); padding-bottom: clamp(40px, 5vw, 64px); }
.article-hero .h1 { font-size: clamp(2.5rem, 6vw, 5.6rem); max-width: 16ch; margin-top: 24px; }
.article-meta { display: flex; flex-wrap: wrap; gap: 10px 24px; margin-top: 32px; font: 500 13px var(--f-mono); color: var(--muted); }
.article-meta a { color: var(--ink); }
.prose { max-width: 700px; margin-inline: auto; font-size: clamp(1.05rem, 1.3vw, 1.18rem); line-height: 1.7; color: var(--ink-2); }
.prose > * + * { margin-top: 1.2em; }
.prose h2 { font: 600 clamp(1.7rem, 2.8vw, 2.3rem)/1.08 var(--f-display); letter-spacing: -.035em; color: var(--ink); margin-top: 2.2em; }
.prose h3 { font: 600 1.35rem/1.2 var(--f-display); letter-spacing: -.02em; color: var(--ink); margin-top: 1.8em; }
.prose a { color: var(--hook-deep); text-decoration: underline; text-underline-offset: 3px; }
.prose ul, .prose ol { padding-left: 1.3em; }
.prose ul { list-style: disc; }
.prose ol { list-style: decimal; }
.prose li + li { margin-top: .5em; }
.prose li::marker { color: var(--hook); }
.prose blockquote { font: italic 400 clamp(1.6rem, 2.6vw, 2.1rem)/1.2 var(--f-serif); color: var(--ink); border-left: 4px solid var(--hook); padding-left: 24px; margin-block: 1.8em; }
.prose .callout { background: var(--card); border-radius: var(--radius-sm); padding: 22px 24px; box-shadow: 0 0 0 1px var(--line); font-size: .95em; }
.prose .callout b { font-family: var(--f-mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--hook); display: block; margin-bottom: 8px; }
.prose .mail { font-size: 15px; margin-block: 1.8em; }
.prose strong { color: var(--ink); }
.prose .lead-def { font-size: 1.16em; line-height: 1.55; color: var(--ink); }
.article-end { max-width: 700px; margin: 64px auto 0; padding-top: 32px; border-top: 1px solid var(--line); display: flex; flex-wrap: wrap; gap: 16px; justify-content: space-between; align-items: center; }

/* ==========================================================================
   Contact
   ========================================================================== */
.contact { display: grid; gap: 48px; }
@media (min-width: 1000px) { .contact { grid-template-columns: 1fr 1.15fr; gap: 80px; align-items: start; } }
.form { background: var(--card); border-radius: clamp(22px, 3vw, 32px); padding: clamp(22px, 3.4vw, 44px); box-shadow: 0 0 0 1px var(--line), 0 40px 80px -50px rgba(18,16,20,.4); display: grid; gap: 22px; }
.form__row { display: grid; gap: 22px; }
@media (min-width: 640px) { .form__row { grid-template-columns: 1fr 1fr; } }
.field { display: grid; gap: 8px; }
.field label { font: 500 12px var(--f-mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); padding: 0; }
.field input, .field textarea, .field select {
  width: 100%; border: 0; border-bottom: 1.5px solid var(--line); background: transparent; padding: 10px 0 12px;
  font-size: 17px; border-radius: 0; transition: border-color .25s; -webkit-appearance: none; appearance: none;
}
.field textarea { resize: vertical; min-height: 110px; }
.field input:focus, .field textarea:focus, .field select:focus { outline: none; border-color: var(--hook); }
.field input::placeholder, .field textarea::placeholder { color: var(--muted-light); }
.form__foot { display: flex; flex-wrap: wrap; gap: 16px; align-items: center; justify-content: space-between; }
.form__note { font: 400 12.5px/1.5 var(--f-mono); color: var(--muted); max-width: 32ch; }
.form__done { display: none; text-align: center; padding: 40px 10px; gap: 16px; justify-items: center; }
.form.is-sent > :not(.form__done) { display: none; }
.form.is-sent .form__done { display: grid; }
.form__done-email, .form.is-email .form__done-sent { display: none; }
.form.is-email .form__done-email { display: block; }
.form.is-busy button[type="submit"] { opacity: .7; cursor: progress; }
.form.is-busy button[type="submit"] .arrow { animation: spin 1s linear infinite; }
@keyframes spin { to { transform: rotate(360deg); } }
.form__error { font-size: 14.5px; color: var(--hook-deep); background: rgba(255, 75, 31, .08); border-radius: 12px; padding: 12px 16px; }
.form__error[hidden] { display: none; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.next { display: grid; gap: 0; margin-top: 40px; }
.next li { display: grid; grid-template-columns: 56px 1fr; gap: 16px; padding: 22px 0; border-top: 1px solid var(--line); }
.next li:last-child { border-bottom: 1px solid var(--line); }
.next li > span { font: italic 400 2.4rem/.9 var(--f-serif); color: var(--hook); }
.next h3 { font: 600 1.2rem/1.2 var(--f-display); letter-spacing: -.02em; margin-bottom: 4px; }
.next p { color: var(--muted); font-size: 15.5px; }

/* ==========================================================================
   404
   ========================================================================== */
.lost { min-height: 100svh; display: grid; place-items: center; text-align: center; padding: calc(var(--nav-h) + 40px) var(--gutter) 80px; }
.lost__big { font: 600 clamp(8rem, 30vw, 22rem)/.8 var(--f-display); letter-spacing: -.08em; display: flex; align-items: center; justify-content: center; }
.lost__big .hook-icon { width: .8em; height: .8em; color: var(--hook); animation: bob 3s ease-in-out infinite; }

/* ==========================================================================
   Misc
   ========================================================================== */
.split-2 { display: grid; gap: 40px; }
@media (min-width: 960px) { .split-2 { grid-template-columns: 1fr 1fr; gap: 80px; align-items: center; } }
.pill { display: inline-flex; align-items: center; gap: 8px; padding: 8px 14px; border-radius: 999px; background: var(--ink); color: var(--paper); font: 500 12px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; }
.pill i { width: 7px; height: 7px; border-radius: 50%; background: var(--mint); animation: pulse 2s infinite; }
@keyframes pulse { 0% { box-shadow: 0 0 0 0 rgba(200, 241, 105, .7); } 100% { box-shadow: 0 0 0 10px rgba(200, 241, 105, 0); } }
.divider-word { font: 600 clamp(4rem, 15vw, 14rem)/.85 var(--f-display); letter-spacing: -.02em; white-space: nowrap; color: var(--ink); }
.divider-word .outline { display: inline-block; filter: url(#outline-ink); padding: .05em .04em .2em; }
@media (max-width: 640px) { .divider-word .outline { filter: url(#outline-ink-sm); } }
.divider-word em { font-family: var(--f-serif); font-weight: 400; color: var(--hook); }

/* ---------- legal pages ---------- */
.legal { display: grid; gap: 40px; }
@media (min-width: 1000px) { .legal { grid-template-columns: 240px minmax(0, 1fr); gap: 80px; align-items: start; } }
.legal__toc { display: none; }
@media (min-width: 1000px) { .legal__toc { display: block; position: sticky; top: calc(var(--nav-h) + 24px); } }
.legal__toc ol { display: grid; gap: 2px; counter-reset: toc; }
.legal__toc a { display: block; padding: 6px 0; font-size: 14px; color: var(--muted); transition: color .2s; }
.legal__toc a:hover { color: var(--hook); }
.legal .prose { margin: 0; max-width: 720px; }
.legal__summary { background: var(--ink); color: var(--paper); border-radius: var(--radius); padding: 26px 28px; font-size: .95em; }
.legal__summary b { display: block; font: 500 12px var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--hook); margin-bottom: 12px; }
.legal__summary ul { padding-left: 1.2em; }
.legal__summary li { color: #E6DFD3; }
.legal__contact { background: var(--card); border-radius: var(--radius-sm); padding: 22px 24px; box-shadow: 0 0 0 1px var(--line); }
.legal__contact p + p { margin-top: 12px; }
.ph { background: var(--mint); color: var(--ink); font: 500 .85em var(--f-mono); padding: .1em .4em; border-radius: 4px; }
.prose h2[id] { scroll-margin-top: calc(var(--nav-h) + 24px); }

/* ---------- footer ---------- */
.footer { background: var(--ink); color: var(--paper); padding-top: clamp(72px, 9vw, 128px); padding-bottom: 28px; overflow: hidden; }
.footer__top { display: grid; gap: 56px; }
@media (min-width: 1200px) { .footer__top { grid-template-columns: 1fr 1.15fr; gap: 64px; } }
.footer__pitch { display: grid; gap: 28px; justify-items: start; }
.footer__line { font: 500 clamp(1.6rem, 3vw, 2.6rem)/1.1 var(--f-display); letter-spacing: -.035em; max-width: 24ch; }
.footer__line em { font-family: var(--f-serif); font-weight: 400; color: var(--hook); }
.footer__cols { display: grid; grid-template-columns: 1fr 1fr; gap: 32px 24px; }
.footer__cols > div:last-child { grid-column: 1 / -1; }
@media (min-width: 640px) { .footer__cols { grid-template-columns: repeat(3, auto); justify-content: space-between; column-gap: 40px; } .footer__cols > div:last-child { grid-column: auto; } }
.footer__cols div { display: grid; gap: 12px; align-content: start; }
.footer__cols a { color: #CFC7BA; transition: color .2s; width: fit-content; font-size: 15.5px; overflow-wrap: anywhere; }
.footer__cols a:hover { color: var(--hook); }
@media (max-width: 380px) { .footer__cols a { font-size: 14px; } }
.footer__h { font: 500 12px var(--f-mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted-light); margin-bottom: 6px; }
.footer__mark {
  margin-top: clamp(64px, 9vw, 120px); display: flex; align-items: center; justify-content: center;
  font: 700 clamp(3.2rem, 15vw, 15.6rem)/.8 var(--f-display); letter-spacing: -.075em; white-space: nowrap;
}
.footer__hook { width: .62em; height: .62em; color: var(--hook); margin: 0 -.2em 0 .02em; transform: translateY(.04em); }
.footer__base { margin-top: 36px; padding-top: 20px; border-top: 1px solid var(--line-light); display: flex; flex-wrap: wrap; gap: 10px 28px; justify-content: space-between; font: 400 12.5px var(--f-mono); color: var(--muted-light); }
.footer__base a:hover { color: var(--hook); }
.footer__legal { display: inline-flex; gap: 20px; }

/* ---------- cursor ---------- */
.cursor { display: none; }
@media (hover: hover) and (pointer: fine) {
  .has-cursor .cursor { display: block; position: fixed; left: 0; top: 0; z-index: 9995; pointer-events: none; }
  .cursor__dot {
    position: absolute; width: 12px; height: 12px; margin: -6px 0 0 -6px; border-radius: 50%; background: var(--hook);
    transition: width .35s var(--ease), height .35s var(--ease), margin .35s var(--ease), background .3s, opacity .3s;
  }
  .cursor__label { position: absolute; transform: translate(-50%, -50%); font: 600 12px var(--f-mono); letter-spacing: .06em; text-transform: uppercase; color: #fff; opacity: 0; transition: opacity .2s; white-space: nowrap; }
  .cursor.is-link .cursor__dot { width: 44px; height: 44px; margin: -22px 0 0 -22px; background: rgba(255, 75, 31, .25); }
  .cursor.is-label .cursor__dot { width: 84px; height: 84px; margin: -42px 0 0 -42px; background: var(--hook); }
  .cursor.is-label .cursor__label { opacity: 1; }
  .cursor.is-hidden .cursor__dot { opacity: 0; }
}

/* ---------- page curtain ---------- */
.curtain {
  position: fixed; inset: 0; z-index: 9998; background: var(--hook); color: var(--ink); display: grid; place-items: center;
  pointer-events: none; transform: translateY(100%); visibility: hidden;
}
.curtain.is-cover, .curtain.is-leave, .curtain.is-start, .curtain-in .curtain { visibility: visible; }
.curtain .hook-icon { width: 64px; height: 64px; }
.curtain.is-cover { transform: none; transition: transform .55s var(--ease-in-out); pointer-events: all; }
.curtain.is-leave { transform: translateY(-100%); transition: transform .7s var(--ease-in-out); }
.curtain.is-start, .curtain-in .curtain { transform: none; transition: none; }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; transition-delay: 0s !important; }
  .js [data-reveal], .js .split .w > span { opacity: 1; transform: none; }
  .marquee__track { animation: none; }
}